Viyya Technologies Viyya Technologies
Viyya Technologies
Viyya Technologies Viyya Technologies Viyya Technologies Viyya Technologies
Viyya Technologies
Viyya Technologies
Viyya Technologies







Viyya Technologies
Viyya Technologies
Viyya Technologies
Viyya Technologies
Management Team


John Bay

John Bay, founder, Chairman and CEO of Viyya Technologies, Inc. has more than 25 years of experience, founding, growing and managing businesses in the technology sector, specializing in the fields of Wireless Data and Telecommunications, Application Software and Internet Technology development and System Integration. He has held senior management positions throughout his career, and excels in start-up opportunities that require an instinctive entrepreneurial mindset with the skill and ingenuity to develop, manage, and motivate innovative people.

At Viyya, Mr. Bay has created a technology platform with capabilities that fill the need for the management, processing and dissemination of unstructured Internet information. This innovative platform serves as the bridge between digital content providers/publishers and the distribution mechanisms so vital to their business – communication service providers, retailers/e-tailers, and the equipment manufacturers. The web-based "Information Store", in conjunction with the VIYYA platform, is designed to act as a closed information platform in the same fashion as the iPhone/iPod act as a closed platform for music content. The Viyya platform model capitalizes on the growing need for paid premium content as well as many innovative methods of content distribution and customization on today’s disruptive digital device ecosystem.

Previously, Mr. Bay founded, managed, and was president and CEO of a startup Internet company in the design, development, marketing and sales of desktop and ISP related application software systems, which served as an incubator for the Viyya product line.

In 1996, Mr. Bay founded, managed, and was president and CEO of Paradigm4, Inc. in which his innovative skills and insight into new information based technologies were exemplified by the delivery of major statewide, transaction-based, system integration projects in Florida, Kansas, New Mexico, Delaware, Tennessee, Washington DC and also in Puerto Rico. The largest, Florida, is the nation’s second largest NCIC transaction volume of over 24 million transactions monthly. Florida still utilizes the switch technologies in the 24/7 fault tolerant applications created and installed by Paradigm4 for its law enforcement backbone.

Prior to Paradigm4, Mr. Bay founded and developed, and served as Managing Director of the wireless business unit for SHL Systemhouse, Inc. a billion dollar system integration business; in which he capitalized on major business opportunities emerging in the U.S. He was directly responsible for all marketing, sales, product development, and delivery resources. Mr. Bay developed a Public Safety Business Unit that garnered over $170 million in awarded contracts, the highlight of which was the closure of the New York City E911 contract for $150 million. Secondarily, Mr. Bay coordinated all the company’s wireless and system integration activities including developing relationships with AT&T, McCaw, US Cellular, Sprint, Comcast, and other ISPs to develop peripheral application software which served as a value-add for the network and opened the door for additional system integration projects and add-on transaction based revenue streams. Additionally Paradigm4 was responsible for the first "data-roaming" switch technology between carriers which provided roaming capabilities for data services between AT&T Wireless and most western region wireless carriers. Successful completion of these initiatives and the revenue developed by Mr. Bay provided the impetus for MCI’s purchase of SHL Systemhouse.

Previous to SHL. Mr. Bay founded and was president of SI3 Inc. directing the design, development, marketing and sales of municipal application software systems, which included the implementation of the STARFIRE project, newly designed for the FDNY and its information management system. This system created a benchmark for the measurement of most fire dispatch and management applications throughtout the US.

At Computil, previous to SI3, he was responsible for the Outsourcing and Systems Division which was awarded the City of Chicago contract for parking violations and ticketing, valued at over $20 million. Prior to Computil, Mr. Bay was founder and president of Compu-Key Corporation at which he designed and implemented a Uniform Construction Code Activity Reporting System for the 560 municipalities in the State of New Jersey.

Mr. Bay continues to be in demand as an advisor and speaker for Private and Public Sector events and industry related conferences. He attended Muhlenberg College in Allentown, Pennsylvania, and for 22 years served as Chairman of a community activity centers for the homeless in Newark, New Jersey.

Thomas F. McKiernan


Thomas F. McKiernan, Executive Vice President, Strategy & Business Development at Viyya Technologies, has more than 30 years of Wall Street experience in corporate finance, investment banking and commodity trading. Prior to founding Hardstone Capital, a corporate finance advisory boutique, in 1997, Mr. McKiernan was a Managing Director at Bengur Bryan & Co, a Baltimore-based investment bank focused on M&A advisory services and equity capital financings for early stage and middle-market companies. Previously he was Managing Director of corporate finance at Spencer Trask Securities, an investment banking firm in New York, where he specialized in private equity placements for early-stage companies. Prior to joining Spencer Trask, Mr. McKiernan was with Alex. Brown & Sons, where he developed private equity relationships with the firms' high net worth clientele.

Mr. McKiernan was one of the original authors of the energy futures contracts that trade on the New York Mercantile Exchange (NYMEX) and he founded the first Institutional Energy Departments at both Merrill Lynch and Drexel Burnham Lambert, where he opened and managed derivative trading offices in New York, London and Singapore. He served on the NYMEX Board of Governors from 1980 to 1983, was chairman of the exchange's Petroleum Advisory Committee from 1978 to 1985 and currently serves as a Public Member of the Probable Cause Committee at the NYMEX Division of the CME Group. In October of 1987, Mr. McKiernan was named President and CEO of Intex Holdings (Bermuda) Ltd., a pioneering effort to create the financial industry’s first electronic futures exchange that became a predecessor to many of today's Electronic Communications Networks (ECN's). At Intex he negotiated an exclusive technology sharing and distribution agreement with Dow Jones/Telerate, Inc., and competed with the Reuters/CME Globex initiative by creating an order-routing system based on Intex's proprietary technology to facilitate electronic trading between futures exchanges in the US, Europe, and the Far East.

Mr. McKiernan served on the Board of Directors of the Internet Service Provider, DIGEX, Inc., (NasdaqNMS:DIGX) prior to the company's IPO and served on the Board of Directors of the Game Institute, a publisher of courseware that teaches computer science through video game developing.He is a Special Advisor to Wall Street Without Walls, a non-profit organization that provides capital market advisory services to community development organizations throughout the U.S.. Mr. McKiernan earned his B.A. degree from Marist College, and served as a member of the Marist Board of Trustees from 1981-2006.

Timothy Potter


Timothy Potter, Chief Technology Officer of Viyya Technologies as CTO, Timothy is responsible for unifying all of Viyya’s applications on a single architecture and guiding distributed development teams in the implementation, deployment, and support of these applications.

Mr. Potter is a highly skilled technologist with over 12 years experience delivering innovative enterprise applications. Timothy is also an active contributor to the JBoss RichFaces open source project. 

Prior to joining Viyya, Timothy was the CTO and co-founder of Xerceo, Inc, where he led the architecture and development of a multi-tenant enterprise training, collaboration, and content management SaaS application. Prior to Xerceo, Timothy was a member of the JBI expert group (JSR-208).

As a Senior Software Engineer for the WebLogic Platform at BEA Systems, he was the chief inventor of US Patents 7,165,249 7,493,628, 7,516,176 and 7,484,224, which helped revolutionize J2EE based application integration.

Mr. Potter has BS in Mathematics and BA in Economics with honors (summa cum laude) from the University of Colorado.


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